The Chicago Association of REALTORS®, the “Voice for Real Estate” in Chicago since 1883, represents over 17,000 members from all real estate specialties including commercial sales, development, property management, appraisal, auctions and residential sales.
Learn how we help our 17,000+ members. Membership options are available for licensed real estate professionals and those affiliated with the real estate industry!
REALTORS® Real Estate School offers all kinds of real estate licensing and training. Browse self-paced, online training or live classes in our modern, downtown classrooms!
How can we help your business succeed? Your membership includes multiple resource guides on industry topics, tools to increase your knowledge and market statistics to help your serve your communities.
The National Association of REALTORS® national advertising campaign ensures the REALTOR® brand stays front and center in the mind of homebuyers and sellers as the experts in their field. For REALTORS®, “That’s Who We R” instills pride in the profession and acknowledges those of you who go above and beyond to improve the lives of your clients and communities. For your clients and consumers, the campaign showcases what sets REALTORS® apart from regular real estate brokers and encourages potential clients to work with a REALTOR®. There are many assets from the campaign that you can use.
SHAREABLE CONTENT YOU CAN USE
CUSTOMIZE & SHARE FROM YOUR PHONE OR TABLET
The customizable social media assets are available to you to share on your channels, and are expanded frequently. You can visit https://www.nar.realtor/thats-who-we-r on your desktop computer to download and customize graphics, or you can edit and post on the go from the easy-to-use Photofy app.
To get started, visit www.photofy.com/nar to register and then download the Photofy app on your mobile device. Once you’ve done this, open the app and get started!
INFOGRAPHICS
These consumer-ready infographics are great to share with your clients to showcase the essential duties of REALTORS®, the microeconomics of buying a home and ways to maximize the value of your real estate agent.
WAYS TO USE:
Share on your Social Media
Post to Your Website
Include in e-newsletters
Include in your buyer and listing packets
That’s Who We R,” NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR’s Code of Ethics and fight for real estate dreams and property rights.
Over the past two years, the “That’s Who We R” campaign has already made a big splash. As of March 31, 2020, the campaign has generated 835.9 million impressions. The majority of these impressions, almost half, came from TV, and 80 million coming from social media posts from REALTORS® like you!
Coming up, you may notice this campaign features some popular names. Listen for the ad spots during the “Stuff You Should Know” podcast or featured as a sponsor during Hulu’s new original series Normal People.
The campaign’s brand-new video series encourages consumers to “Look for the R” in every facet of the homebuying and selling process, to expand REALTOR® name recognition and help consumers relate the experiences in the videos to their own life. These videos focus on topics like REALTORS® being a trusted resource, the first-time homebuying experience and REALTORS’® as business partners that can help a client’s company raise the bar.
The National Association of REALTORS® national advertising campaign ensures the REALTOR® brand stays front and center in the mind of homebuyers and sellers as the experts in their field. For REALTORS®, “That’s Who We R” instills pride in the profession and acknowledges those of you who go above and beyond to improve the lives of your clients and communities. For your clients and consumers, the campaign showcases what sets REALTORS® apart from regular real estate brokers and encourages potential clients to work with a REALTOR®. There are many assets from the campaign that you can use.
That’s Who We R,” NAR’s national advertising campaign, helps consumers understand that 
REALTORS® are real estate experts in their local communities, who abide by NAR’s Code of Ethics and fight for real estate dreams and property rights.
Over the past two years, the “That’s Who We R” campaign has already made a big splash. As of March 31, 2020, the campaign has generated 835.9 million impressions. The majority of these impressions, almost half, came from TV, and 80 million coming from social media posts from REALTORS® like you!
Coming up, you may notice this campaign features some popular names. Listen for the ad spots during the “Stuff You Should Know” podcast or featured as a sponsor during Hulu’s new original series Normal People.
The campaign’s brand-new video series encourages consumers to “Look for the R” in every facet of the homebuying and selling process, to expand REALTOR® name recognition and help consumers relate the experiences in the videos to their own life. These videos focus on topics like REALTORS® being a trusted resource, the first-time homebuying experience and REALTORS’® as business partners that can help a client’s company raise the bar.
