A value proposition is a statement that encompasses the value you will bring to a client. For REALTORS®, it’s important that your clients know why you do what you do, and what sets you apart from other REALTORS®.
Rachel Scheid, Coldwell Banker Realty, joined us to explain how to identify, articulate and implement your value proposition. Here’s what she had to share:
What is a value proposition actually about?
When forming your value proposition, the statement should be consumer-focused. It should make someone realize it’s about them and what they’ll gain from working with you, not about you specifically. It should say why someone should choose you over someone else.
When it comes to length, this statement should only be around 60 seconds or less. Think in terms of an elevator pitch. It should be something you can express succinctly and clearly.
How do you articulate your value proposition?
To articulate your value proposition, you need to find your “why,” aka why you do what you do.
It’s okay if you don’t know what this is right away. To get yourself in a value-proposition-crafting mindset, ask yourself:
- What makes me come alive?
- What are my innate strengths?
- How do I add value?
- How do I measure my life?
- What is my job?
- What is my value?
Answering these questions and determining how they set you apart will help you put together your value statement.
How do you implement your value statement into your business?
It’s simple. Make sure, with everything that you do, you’re living up to your value statement. Make sure your actions back your statements.
For example, if part of your value proposition is you communicate really well with your clients, your actions to back that up would be weekly check-ins to keep clients updated on the progress of the transaction!