What is a value proposition actually about?When forming your value proposition, the statement should be consumer-focused. It should make someone realize it’s about them and what they’ll gain from working with you, not about you specifically. It should say why someone should choose you over someone else. When it comes to length, this statement should only be around 60 seconds or less. Think in terms of an elevator pitch. It should be something you can express succinctly and clearly.
How do you articulate your value proposition?To articulate your value proposition, you need to find your “why,” aka why you do what you do. It’s okay if you don’t know what this is right away. To get yourself in a value-proposition-crafting mindset, ask yourself:
- What makes me come alive?
- What are my innate strengths?
- How do I add value?
- How do I measure my life?
- What is my job?
- What is my value?