Leverage Technology to Land Listings

By 2017, the number of connected devices is expected to equal three times the number of people on earth, according to Intel. It’s more important than ever to know how to leverage your mobile device in a listing presentation to present real time information. Our new Listing Presentations from Any Device class will cover more than 26 apps to help you get that listing. Here’s a preview from instructor Marki Lemons-Ryhal on the top five apps she will highlight in this new class to improve your real estate business.

1. Evernote

With Evernote, you can create an online file or storage cabinet for each client that contains Word documents, audio clips, video and photos. Use the Evernote app as a business card scanner and place business cards in the folder or storage cabinet of people who viewed a property.

2. Dropbox

There is nothing better than being able to access and share all of your files, no matter where you are located. As a REALTOR®, Dropbox allows you to share listing photos automatically with your assistant as you are taking them, and she or he can change the file name of the picture to use your keywords and give your photos the best SEO before you post them to the Internet.


Prepare to fall in love with IFTTT. It’s an application recipe site that makes your applications do things automatically to save you time. Recipes are simple connections between products and apps. For example, if you use Gmail, you can instruct IFTTT to save a copy of the email in your client’s folder on Evernote any time you receive an email from a client – and it’s done automatically.

4. Google Calendar

Planning is essential to a successful business, and Google Calendar allows you to set up individual calendars for each of your clients, starting with their executed contract, to set up notifications for any contingency dates that need to be met.

5. Instagram

Think about the 25 photos you just took at a listing appointment that you want to share with the world. Instagram allows you to share those photos with five additional websites: Twitter, Facebook, Tumblr, Flickr and Foursquare. If I add a few recipes from IFTTT, I can also share that photo on LinkedIn and additional Facebook Business Pages. Learn More about the Listing Presentations from Any Device Course.