Managing Your Personal Brand | Chicago Association of REALTORS®

We were fortunate to have three of our YPN all-stars join us to provide tips for
managing your personal brand, on and off-line, at our March YPN Breakfast. Their tips were too good not to share with you.

Matt Laricy, Americorp Real Estate

• Take advantage of online ads – It’s the best way to grow your online presence.

• Be consistent – Use the same photos and bio points in your profiles.

• Use video for listings and to deliver market updates to position yourself as an expert.

• Don’t just say you love your job – use social media to show it.

• Dress how you want to be perceived and how you want the industry portrayed.

• Check in with clients who haven’t submitted reviews yet.

• Only delegate if the transaction doesn’t hinge on you being involved in that task.

Erin Mandel, @properties

• Advertise in a medium that best speaks to your target audience.

• Engage your sphere of influence with client success stories.

• Social media is a popular platform. Be sure to appear honest and professional. Your clients, peers and potential new business are dialed into the same network.

• Dress to impress! Remember the first impressions are important; however, comfort is key.

• This business is hard work. Learn good systems, practice with passion and learn something new every day.

• Surround yourself with positive, energetic people. Your immediate sphere of influence will elevate you to the next level.

Scott Newman, Newman Realty

• All marketing can be effective but we prefer digital because the results are measurable so we can calculate the expected ROI for each dollar spent.

• Your social media presence is about showing the best version of yourself 24/7.

• Only post content which will further your social media marketing goals – if the post doesn’t further that objective it shouldn’t go up.

• Customize content for the unique users of each social media platform while being sure to stay true to your brand.

• Sell the value of working with your team to potential clients and operate under the 5 percent rule – the idea that only 5 percent of a transaction requires your personal attention and specific expertise to be handled properly and that the rest can be handled by someone else specifically trained to do that job on your behalf.