MRED Reaches Deal with Zillow Group

Midwest Real Estate Data (MRED) LLC has signed a new agreement with Zillow Group that allows Zillow® and Trulia® to continue featuring its listings for consumer searches. The group signed 14 new agreements with multiple listing services this week. Without a deal, up to 25 percent of MRED’s nearly 80,000 active listings could have disappeared from the sites. “We received great feedback from our brokers and were able to negotiate an agreement with the Zillow Group that kept the flow of listings to Zillow and Trulia uninterrupted,” Rebecca Jensen, MRED’s president and chief executive officer, said in a statement. “Thanks to their input, the new contract will deliver traffic back to the brokerage websites as well as display the brokerage logo on every listing. These were critical components necessary to successfully reaching an agreement.” Under the agreement, listings sent to Zillow and Trulia will come directly from MRED, and that should improve their accuracy.