Start With ‘Why’Start by casting a powerful vision. In Start with Why, Simon Sinek explains that “people don’t buy WHAT you do, they buy WHY you do it.” Great leaders cast a powerful vision that people relate to, buy into, and are compelled to follow. Your people need to know why you do what you do, as well as how it relates to them. And your vision has to be big — just when you think it’s big enough, think bigger. People will follow you because they see you as a vehicle to achieving their own goals and dreams. If your vision and goals aren’t bigger than the sum of all of those that you are leading, you can’t be that vehicle. As Gary Keller reminds us, “If people aren’t laughing at your goals then they aren’t big enough.”
Find the ‘Who’Next, get into business with talented people. Talent pushes for solutions, actively searches for what they want, continually raises the bar and wants to be associated with other talent. We’ve all heard the old adage that you are the sum of the five people with whom you associate the most. This is particularly true in leadership. Ask yourself the following questions:
- Who are the five people I am learning from on a regular basis?
- Who are the five wealth determiners in my circle?
- What relationship am I missing in my business life that would change my world?