By Sanjay Kuttemperoor, CEO & Founder of WikiRealty
As a longtime real estate developer, I witnessed firsthand the dramatic shift in our industry over the past decade. Our business has changed; the way we find new clients has changed, and the way consumers find real estate information has changed. While there is plenty of real estate data available online, finding local insight, or the knowledge that adds color to that data, is scattered and time-consuming.
That is why we created WikiRealty, an online community for the entire real estate industry, to solve a problem we saw in the marketplace. As Chicago REALTORS®, you hold extensive local knowledge. The key to attracting new clients is unlocking your boots-on-the-ground insight and broadcasting it to consumers online.
Own Local Search, Beat the Competition
According to the National Association of REALTORS®, 90 percent of all homebuyers searched online during their home buying process. So how do agents improve their own search rankings and get discovered online? The secret to search marketing is capturing long-tail searches. Long-tail searches are hyper-specific queries. For example, “Lakeview condos that allow large dogs” versus the more general “Lakeview condos.”
Nearly 70 percent of all online searches are long-tail searches, according to marketing software company Moz. Capitalizing on long-tail searches is a great way to boost your rankings in Google. By sharing local insight with the WikiRealty community, you grow your digital footprint, creating more opportunities for homebuyers and sellers to discover you during their home buying process.
Share Your Local Insight Across Online Platforms
We understand REALTORS® are already busy on social media. You post to Facebook and Tweet. Who has time to contribute to yet another place online? A key fact that many do not understand is that Google and other search engines do not index Facebook pages.
So how do you reach the new prospects looking to buy or sell a home? We recently launched the broadcast feature, allow-ing WikiRealty contributors to broadcast their WikiRealty content directly to their Facebook and Twitter profiles.
With the touch of a button, the broadcast feature allows you to reach both your established network on Facebook and future residents looking for your local expertise on the Internet. Our mobile app, available now in the iTunes App store, makes it easy to share insights on the go.
Connect with New Leads
WikiRealty provides consumers a platform to more efficiently find information and make better real estate decisions. Bringing together professionals from across the industry, we’re building the most vibrant community in real estate, and we’re excited to have the support of the Chicago Association of REALTORS® as we grow in Chicago.
WikiRealty empowers Chicago REALTORS® to attract new business by providing the tools necessary to shoot to the top of long-tail searches and distribute their local insights across the web. It’s the new platform for real estate professionals who want to grow their digital footprint and brand themselves online as the local expert.
Join the Chicago Community Today
Sign up at www.wikirealty.com/join-chicago, and start sharing your expertise to connect with new leads.