2023 brought challenges as well as new opportunities to our industry. Keep reading to hear from our 2023 top producers for tips on how they’ve grown to new heights, the most important value they bring to the transaction and more.
What is the greatest value you as a REALTOR® bring to the real estate transaction?
“I provide education and support to clients, empowering them with the knowledge and resources they need to make informed decisions. Whether answering questions, explaining complex concepts or offering advice, I strive to ensure that my clients feel confident and empowered throughout the real estate process.”
– ERICA ESQUIVEL, TRP Realty, LLC
“I treat every client as if they were part of my family, meaning I will advocate tirelessly to ensure that their experience is unique and exceeds every goal set at the start of our working relationship.”
– ERICK MATOS, RE/MAX Loyalty
“I take pride in having put together an incredible team of partners. From lenders, attorneys, contractors, etc. I work hard to take as much pressure off my clients as possible.”
– JOSH REIGHARD, Dream Town Real Estate
“I treat my clients the way I would want to be treated in a transaction. I am upfront, honest and set expectations at the door. My clients are multi transactional for a reason. They know that I will give them my professional and honest opinion, so they walk away feeling secure about their decision.”
– LAURA RODRIGUEZ, Realty of Chicago, LLC
What do you feel are the biggest misconceptions consumers have about REALTORS®?
“I would love consumers to know how collaborative and supportive our industry is. At this point, my team and I collectively know a good amount of the Chicagoland broker community, and these relationships are a huge benefit to our clients – not just to ensure deals go through, but to find off-market listings and create opportunity where there wouldn’t be otherwise.”
– JULIE BUSBY, COMPASS
“I think our work ethic is the biggest misconception consumers have about REALTORS®. I was shocked at the comments made by consumers, especially that we are greedy and lazy. Nothing could be further from the truth. I often work 7 days a week and 10+ hours a day, as do many of our colleagues. As individuals and as an industry, we must do a more effective job of communicating our work ethic, expertise and value proposition.”
– DEBRA DOBBS, COMPASS
“Right now, I think the biggest obstacle we face is being able to really communicate the value that REALTORS® bring to the table.”
– STEFANIE LAVELLE, @properties | Christie’s International Real Estate
“One common misconception about REALTORS® is that we are solely salespeople. In reality, REALTORS® provide valuable guidance, expertise and support throughout the buying or selling process. We go beyond just making a sale and offer knowledge of the market, negotiation skills and assistance with paperwork. REALTORS® are essential in navigating the complexities of real estate transactions and ensuring a successful outcome for our clients.”
– VICTORIA SINGLETON, Wolf Residential Group, LLC
What are the core competencies You feel are needed to be seen as a trusted advisor?
“Integrity is paramount when it comes to being a trusted advisor. Clients need to feel confident that you are honest, transparent and always acting in their best interests, even if it means advising against a sale or purchase that may not be in their favor. Also, possessing in-depth knowledge of the real estate market, including local trends, pricing, regulations and processes is crucial. Clients rely on your expertise to guide them through complex transactions and make informed decisions.”
– MELANIE GIGLIO, COMPASS
“Possess a deep understanding of the market, legalities and transaction processes. Effective communication is key, along with the ability to listen actively to clients’ concerns and provide informed guidance. Honesty, integrity and reliability are non-negotiable traits. A top REALTOR® should also be skilled in problem-solving and remain calm under pressure, ensuring clients feel secure throughout the entire process.”
– RAFAY QAMAR, Real Broker LLC
“Clients are looking for someone they can rely on and relate to. It comes down to building rapport, being honest and acting as their partner from the start to the finish line. You also need to be strategic and knowledgeable – not just about the transaction but also market trends and economic factors.”
– JENA RADNAY, @properties | Christie’s International Real Estate
“Numerous core competencies contribute to being perceived as a trusted advisor, but foremost among them is the ability to lead by example through honesty and unwavering integrity. Additionally, embodying professionalism and dedication are essential traits that establish credibility and trustworthiness in the eyes of clients and colleagues alike.”
– NICOLE WHEATLY, EXIT Strategy Realty
What advice would you give other REALTORS® who are looking to reach new levels of success?
“Hard work beats talent. Be consistent. Put in the work, and don’t give up. I quit my full-time job and went all in as a new REALTOR®. It took me six months to close my first deal and I have been fortunate to close 500+ personal deals since 2017.”
– JOSUE DUARTE, Duarte Realty Company
“Embrace every learning opportunity, including those that aren’t easy. Humble yourself, go back to the mindset of a beginner – which is what you are when you try something new – and don’t give up until you’ve achieved your goal.”
– ANTHONY RODRIGUEZ, Coldwell Banker Realty
“Figure out what you are good at and what makes you unique. Real estate is the biggest people and relationship business out there, so it’s imperative that you identify your own brand, messaging and vibe. People want to work with others they can relate to and feel confident to guide them through this process.”
– JILL SILVERSTEIN, COMPASS
“Real estate is a dynamic industry with constantly changing market trends, regulations, and technologies. My advice to other REALTORS® looking to reach new levels is to invest in ongoing education and professional development to stay ahead of the curve and provide the best possible service to your clients.”
– JULIA STONER, Fulton Grace Realty