Homebuyers & Sellers Month: Resources & Insights to Help Your Homebuyers and Sellers | Chicago Association of REALTORS®

November is Homebuyers and Sellers Month. Make sure you understand what your clients are looking for and get the resources you need to assist them through their buying or selling process.


Each year, NAR releases an annual Homebuyers and Sellers report, which looks at the characteristics and demographics of buyers and sellers, as well their use of real estate professionals during the process. Check out the 2021 report here, and get to know the average buyer and seller in the infographic below.

Get Exclusive Insight About Millennials In Our Series with Freddie Mac

Learn the latest trends and data on specific consumer and housing segments! During this four-part educational series, join CAR and Freddie Mac for consumer insights you can apply to your business in 2023.

This month’s topic is understanding Millennials. As the largest share of the new homebuying population, Millennials are a critical borrower segment. We’ll look at Millennial demographic research and get actionable data and insights about the borrower of the future.

Register here.


Our affiliated school, the REALTORS® Real Estate School, offers two courses, one focusing on buyers and the other sellers, to strengthen your skills and expertise.

The Accredited Buyer’s Representative (ABR®) Designation is the premier credential in buyer representation. Hone your skills in representing the needs of homebuyers at every stage in the buying process.

You will gain:
  • Valuable real estate education that elevates your skills and knowledge in the eyes of homebuyers.
  • Ongoing specialized information, programs and updates that help you stay on top of the issues and trends in successfully representing homebuyers.
  • Access to members-only marketing tools and resources, which provide an additional competitive edge.

Find out more and register for this course here.

The Seller Representative Specialist (SRS) Designation is the premier credential in seller representation. Redefine and reinvent the way you represent sellers at every stage in the selling process.

You will learn to:
  • Increase listings and grow your business.
  • Demonstrate and communicate your value package to seller clients.
  • Understand and apply the Code of Ethics and Standards of Practice.
  • Understand and comply with state license laws when representing sellers.
  • Understand and apply methods, tools, and techniques to provide the support and services that sellers want and need.

Find out more and register for this course here.


A vital part of creating a healthy housing market is empowering homebuyers, sellers and owners to be as well informed as possible. BuySellOwnChicago.com, our new consumer website, allows you to do just that, giving you the tools and content you need to be a trusted advisor for your clients, housing all the information they may need for every step of the process. Common questions that come up during the transaction are broken down into easily consumable material, from articles to infographics and a variety of other shareable content.

The site is broken down into four areas of information: BuyingSellingOwning and Community.

Check out what’s available on the site and start sharing the content with your clients!

Videos, Podcasts & Other Homebuying & Selling Resources

Looking for other resources to read, watch or listen to related to homebuying and selling? We’ve got you covered!

Read an Article

Listen to A YPN Podcast Episode

Watch an Event On Demand