At the 2026 Market Outlook, Marki Lemons Ryhal, Global Keynote Speaker for ReMarkiTable LLC, challenged REALTORS® to rethink how they use data, technology and their existing member benefits to grow their business.
She emphasized that success comes from fully leveraging the tools and data REALTORS® already have access to, and the importance of using them in ways that are inclusive, efficient and consumer-focused. Review Marki’s slides and the top takeaways from her presentation below.
Real Estate Expertise Lives in the Palm of the Consumer’s Hand
Consumers expect instant, clear information in formats that match how they live and learn. REALTORS® who want to stay competitive must meet clients where they are: on mobile devices, through visuals, video, audio and content that is easy to understand and share.
The session reinforced that being a market expert is no longer just about knowing the numbers. It’s about translating those numbers into insight and communicating them in a way that resonates with real people making real decisions.
Inclusion Is a Business Strategy, Not a Buzzword
Inclusion isn’t just about race or ethnicity. It’s also about accessibility, like vision changes, aging eyes, cognitive overload and different learning styles. REALTORS® who adapt their communication are better positioned to serve more clients and demonstrate real value.
Tools like AI-powered readers, large-format visuals, audio and video content allow REALTORS® to:
- Make information easier to understand
- Remove barriers for clients
- Build trust faster
Inclusion, when done intentionally, becomes a business advantage.
RPR®: The Most Underused Member Benefit
You have access to tools through your association membership that you’re not fully using. RPR®, a core REALTOR® member benefit, offers more than residential data. Its commercial trade data provides insights into:
- Median age, income and net worth
- Education levels and employment sectors
- Media consumption and spending habits
Why Commercial Data Strengthens Residential Strategy
Understanding a ZIP code through commercial data gives REALTORS® a clearer picture of how to communicate with consumers in that area. It informs tone, messaging, platforms and even potential partnerships.
When you speak to clients in the way they prefer to be spoken to, it becomes easier to demonstrate value, build trust and secure signed representation agreements with confidence. This approach will help enhance your residential expertise
From One ZIP Code to Endless Content
When you combine RPR® data with AI tools, you can quickly transform a single ZIP code report into multiple forms of content — social posts, blogs, infographics, videos and even podcast scripts — without starting from scratch each time.
Because the data is proprietary, vetted and already included as part of membership, you can feel confident using it repeatedly and consistently. The result is content that lives online long after it’s posted, helping you stay visible to consumers without relying solely on paid advertising.
The REALTOR® Advantage: Data + Tools + Training
Marki’s session underscored a core truth: REALTORS® who win aren’t just working harder — they’re working smarter.
Through the association, you can gain access to:
- Reliable, proprietary market data
- Tools that support inclusive and effective communication
- Training that translates technology into real business growth
When you leverage those resources fully, you start to lead.
Key Takeaways
A few final takeaways resonated clearly throughout Marki’s session: REALTORS® don’t need more tools, they need to use the right ones better. Commercial insights can sharpen residential strategy. Inclusive communication builds trust faster. And consistent, data-driven content creates long-term visibility.