As REALTORS®, we’re always seeking ways to enhance our services and expand our reach. At this year’s 360° Summit, Ryan Davis of Davis & Associates delivered a thought-provoking presentation on how inclusion can elevate our real estate practices; attendees were encouraged to share their inclusive business practices, no matter how big or small. Let’s explore three key insights that emerged from this collaborative session!
Small Changes, Big Impact
One of the biggest takeaways from this session was how seemingly minor adjustments can yield significant results. For instance, simply adding the Equal Housing Opportunity logo to your email signature can spark meaningful conversations about fair housing practices. It’s a subtle yet powerful way to signal your commitment to inclusion and fairness.
Another attendee shared how adding subtitles on video content expanded their client base to include hearing-impaired individuals. This simple step not only improved accessibility but opened up an entirely new market segment. It’s a great example of how inclusive practices can directly contribute to business growth.
Takeaway & reflection: What is one small change you can apply to your business that will make someone feel included or thought of?
Breaking Down Language Barriers
Another attendee shared an eye-opening experience that underscores the importance of multilingual outreach. By providing social media content in both English and Spanish, he was able to educate Spanish-speaking communities about available housing programs. This not only expanded his potential client base but also provided a valuable service to an underserved community.
Takeaway & reflection: How can you utilize your multilingual skills to make homeownership knowledge more accessible?
Rethinking Traditional Practices
Sometimes, inclusion means revisiting and refining our established methods. One attendee emphasized the effectiveness of buyer and seller seminars, but with a twist— intentionally bringing these educational seminars directly into underserved communities. This proactive approach helps bridge information gaps and dispel misconceptions about homeownership, particularly among older or fixed-income individuals who may have outdated information about the homebuying process.
Takeaway & reflection: Where can you show up in your communities to share your expertise about the homebuying and selling process?
The Ongoing Journey of Inclusion
One attendee shared the motivation and reminder that inclusion is not a one-time effort but an ongoing commitment. It’s about maintaining awareness and taking action, especially when it’s uncomfortable. The work of inclusion never stops—but neither do the rewards it brings to our businesses, our clients and our communities.
As we move forward in our real estate careers, let’s remember that true inclusion goes beyond representation. It’s about creating environments where everyone feels valued, heard and empowered. By embracing these principles, we not only elevate our services but also contribute to a more equitable and vibrant real estate landscape in Chicago.