Top Producers’ Game-Changing Books

WHAT BOOKS HAVE CHANGED THE WAY YOU DO BUSINESS OR HAVE IMPACTED YOUR LIFE?

Greg Pekarsky, Vesta Preferred Realty Two great ones: Never Eat Alone, And Other Secrets to Success, One Relationship at a Time, by Keith Ferrazzi and Tahl Raz, and How to Win Friends & Influence People, by Dale Carnegie. Tere Proctor, Baird & Warner TRUMP – The Way to the Top: The Best Business Advice I Ever Received, by Donald Trump. Surprisingly simple, but lasting thoughts that will stick with you, like “Don’t confuse efforts with results.” Joanne Nemerovski, Berkshire Hathaway HomeServices Getting To Yes: Negotiating Agreement Without Giving In, by Roger Fisher and William Ury, and The Art & Science of Negotiation: How to Resolve Conflicts and Get the Best Out of Bargaining, by Howard Raiffa. I read both of these books during law school, but I think they are extremely relevant in real estate. The most valuable concept is recognizing there are two sides to every transaction. The key to success in this business is to value each side, create an environment for compromise, and listen to all the important aspects to the transaction to make it a win/win. Negotiation strategy is key. Joe Castillo, ERA Mi Casa Outliers, by Malcolm Gladwell. For me, this book put things into perspective as to how to position yourself for success.