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Buyers and sellers want more than attractive finishes — they want homes that feel better to live in and cost less to operate. You’re invited to a focused webinar on how to talk about high-performance home features, from comfort and indoor air quality to energy efficiency and long-term value.
What You’ll Learn:
How to explain “high-performance” in a way buyers actually care about.
How to position comfort, efficiency and healthier indoor air as real value.
Which MLS green fields to use to market these features effectively.
How consistent data entry can improve visibility and buyer interest.
How to help sellers spotlight upgrades and support stronger pricing outcomes.
Join the conversation and leave with practical, ready-to-use ways to help buyers choose better-performing homes and sellers tell their home’s story with confidence.
GUEST MRED EXPERT
MRED Trainer Matthew Litzenberger will deliver an insider-level training on how to use the MLS green fields to spotlight energy and high-performance features that boost buyer interest and support stronger pricing. You’ll also learn how accurate, consistent data entry turns those details into a powerful marketing tool that helps your listings stand out.
GUEST SUSTAINABILITY EXPERTS
Pamela Brookstein of Pearl Certification will share national insights on how high-performance homes consistently outperform the market and how Pearl helps homeowners plan smart upgrades well before they sell. The result is a healthier, more efficient home to enjoy now and stronger resale value later.
You’ll also hear from Wayne Beals, Sustainable Home Expert, who will share how Pearl Certification helped reshape the story of his client’s home, making its comfort, efficiency and performance benefits clear to both the owners and future buyers.
Learn to convey value with confidence!
Get national insights into how high-performance homes continue to out-perform the market.
Tickets
Thursday, February 26
|
11:00 am
–
12:00 pm
Members: Complimentary Non-Members: $20
Space for this virtual event is limited.
Location
This is a virtual event.
On the day of the event, a reminder email with the Zoom link will be sent two hours prior to the event start time. You must be logged into your Eventbrite account using the same email used to register to join the event.
Meet The speakers
EVENT HOST
Ri Prasad
Managing Director | AR2 Homes
Wayne beals
Managing Broker and Chief Sustainability Officer | EXIT Strategy Realty
By registering to participate in this event, you hereby acknowledge and consent that The Chicago Association of REALTORS® (and their assignees) may take photographs and/or video of you during the event and may use those photographs and recordings for the Association’s purposes, including but not limited to news, publicity and fundraising purposes, without further compensation to you. All such photos and videos are the sole property of the Association.
Professional recordings intended for commercial purposes without prior written authorization from association leadership are strictly prohibited. Learn more about the association’s Professional Recording Policy.
The Chicago Association of REALTORS® is committed to creating a safe and inclusive experience for our community and providing a friendly and welcoming environment for all. We do not tolerate harassment in any form. Please act professionally and follow our Code of Conduct at all Chicago REALTORS® events. Do you require special accommodation? If so, please identify any special accommodation by emailing events@chicagorealtor.com at least one week prior to the event date.
