Pricing Strategy Advisor | Chicago Association of REALTORS®


The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.

What You Gain:

  1. The purpose and benefits of CMAs, and how to guide clients through them
  2. The terminology of pricing and valuation
  3. The Code of Ethics as it relates to pricing
  4. How to identify appropriate comparables, and where to find information about them
  5. The role of supply and demand in pricing
  6. How to adjust comparables
  7. Specific challenges and special situations in making adjustments
  8. How to work with appraisers
  9. How to hone your pricing skills and practices

Learn more ahead of the class! Let’s talk pricing tips.

Upcoming Courses

Click on the date to register for the course.
Tuition: CAR Members: $130 | Non-Members: $145

9:00 AM – 4:30 PM
Live Webinar
6 Hours Elective CE

Also, meet our instructors.

Date(s) don’t work with your schedule? Take the self-paced virtual class by following the link below.

Online Course

Earning Your PSA Certification Requirements

Learn more about how to earn your PSA Certification.

  • Application fee: $179
  • Annual membership renewal fee: $0