Your Chicago REALTORS® membership comes with dozens of beneficial tools and resources. One of the most powerful resources in your toolkit is REALTORS® Property Resource (RPR®) — a national data platform built by NAR, included with your membership at no additional cost and designed to help you show up to every client conversation prepared.
If you haven’t logged in yet, or haven’t opened it since you first signed up, here’s how to start putting RPR® to work to enhance your business processes.
About RPR®
RPR® is a real estate data and reporting platform powered by the National Association of REALTORS® and available exclusively to REALTORS®. It pulls together property records, market trends, neighborhood data, school information and more all into one place, so you don’t have to hunt across multiple sources to answer a client’s question.
RPR® isn’t one-size-fits-all. The platform serves residential agents, brokers and owners and commercial practitioners, with tools tailored to each.
And because it’s a member benefit, there’s no extra subscription or license fee. You just need your NAR Member ID to create an account.
What You Can Do With RPR®
Become the expert on your community. Clients ask about pricing, demand, school boundaries, property history and where the market is headed. RPR® puts that information in one place so you can answer with data instead of guesswork.
Save time with AI-powered tools. RPR® includes AI tools for sales scripts, social media captions, market trend summaries and property insights, built to help you stay visible without spending hours on content.
Create branded, client-ready reports. RPR®’s reports cover property details, market activity, neighborhood trends and pricing, and you can customize them with your own branding before sharing with a client.
Get on-the-go insights. The RPR® mobile app lets you research a property, run comps, check trends and generate a report from the field, so you’re ready with an answer whether you’re at a showing or in line for coffee.
Getting Started Takes Minutes
- Create your account at narrpr.com using your NAR Member ID.
- Customize your profile with your headshot, logo and contact information so it carries over into every report you generate.
- Download the mobile app for iOS or Google Play, so RPR® is with you in the field.
A full walkthrough is also available in RPR®’s account creation guide.
Free Training to Help You Get the Most Out of RPR®
RPR® also offers training built for members at every stage:
- New User video series composed of five short videos covering the essentials: Welcome to RPR®, Create Your Account, Update Your Profile, Search & Create a Report and the Mobile App. About 10 minutes total.
- Live and on-demand webinars covering everything from getting started to advanced report-building.
- Video tutorials & printable guides you can reference anytime or hand off to clients and colleagues.
- Market trends editorial to help you stay current on what’s shaping the Chicago market.
You can find all of it, along with helpful articles like “10 Things For RPR New Users To Know About RPR® Residential” and “9 Things New Users Should Know About RPR® Commercial,” on our RPR® resource page.
Start Exploring RPR® Today
RPR® is already part of your membership. The only step left is logging in.