June is Homeownership Month—a time to recognize the power of property ownership and our essential role in making it possible. As REALTORS®, we are more than transaction facilitators. We are advocates, advisors and trusted guides—helping individuals and families achieve long-term stability and build generational wealth through homeownership.
How to Use This Resource Blog:
We’ve gathered tools and resources you can share with clients to explain the value of homeownership, support them through every stage of the transaction and strengthen your client relationships for the long term.
Plus, we’ve included customizable materials to help you showcase your expertise and demonstrate the REALTOR® difference to your sphere. Because we’re not just selling homes—we’re shaping communities.
Share These On Social
A vital part of creating a healthy housing market is empowering homebuyers to be as well informed as possible. BuySellOwnChicago.com, our consumer website, is designed to help you do just that.
This website helps you to continue to be a trusted advisor for your clients. It houses all the information they may need for every step of the process; common questions during the transaction are broken down into easily consumable material, from articles to infographics.
Educational Articles For Your Clients
Check out the homebuyers section for shareable resources to help find and close on a home. Articles include:
- 5 Steps to Starting the Homebuying Process
- A Guide to Homebuying Grants and Programs
- Financial Questions to Ask Before Buying a Home
- What You Should Know Before Buying A Condo
- Debunking Common Homebuying Myths
- And more!
Real Chicago Homeownership Stories
Every home has a story — and at the heart of those stories are REALTORS®, like you, who make dreams a reality. We highlighted the real impact REALTORS® have in the lives of Chicagoans in this video series. These homeownership stories showcase how your expertise, guidance and advocacy help turn aspirations into achievements.
Share these stories and remind your clients that you can help make homeownership a reality.
HOME RENOVATION PROJECTS THAT BRING THE MOST JOY & COST RECOVERY
The National Association of REALTORS® (NAR) and the National Association of the Remodeling Industry (NARI) recently released their 2025 Remodeling Impact report, which analyzes the projects that bring the most joy to homeowners, as well as the ones that have the most cost recovery when selling a home.
Share these stats with your previous clients to continue your relationship.
Use These Resources In Your Business
PHOTOFY
Share the value you bring to the real estate transaction with your sphere by using our member benefit, Photofy. These customizable graphics allow you to share your knowledge of Chicago and promote the importance of home straight to your social media platforms. Get started today.
FASTSTATS
Share your expertise with your clients by keeping up-to-date on the state of the market using FastStats. Get a monthly overview of the city, specific neighborhood data or weekly updates. Check out the data here.
PROFESSIONAL DEVELOPMENT & Training
Through the Association’s real estate school, these upcoming classes can help you become a more confident, knowledgeable homeownership steward!
- Accredited Buyer’s Representative on September 8-9
- Pricing Strategy Advisor on November 5
More Ways TO Deepen Your Knowledge
Learn something new with these articles and web pages about client relationships, resources to share with your clients and more.
- Property Tax Appeals Hub: Everything you need to know about property taxes, from resources to appeals, schedules, updates and more.
- Building Trust With Clients Using Market Data
- Earning a Client for Life
- Revolutionizing Your Customer Service
- Your Guide to Homeownership Assistance Grants, Loans & Programs
- Navigating the Negotiation
- Top Three Benefits of CRM Software for REALTORS®
- How To Get Your Clients To Yes
More Resources From NAR
NAR is also promoting the benefits of homeownership and recommitting to creating opportunities for future homeowners this month. Check out their upcoming events, statistics and resources here.