The Accredited Buyer’s Representative (ABR®) Designation is designed for brokers who focus on working directly with buyer-clients. In today’s rapidly changing real estate market, the ABR course content will prepare you to better understand and demonstrate your value to today’s buyer, acquire skills and resources to succeed as a buyer’s agent and to help your buyer find the right place at the right price with the right terms. The ABR® Designation will equip you to:
- Understand the motivations, wants, and needs of a buyer.
- Articulate a value proposition as a buyer’s agent.
- Set expectations about your services with buyers.
- Prepare for your initial session with a prospective buyer.
- Earn the buyer’s trust and secure a signed buyer representation agreement.
- Assess your buyer’s needs and educate them about the market.
- Educate your buyer about the offer process.
- Conduct a market analysis to understand your buyer’s negotiating position.
- Help your buyer to formulate an informed and competitive offer and negotiate with the seller.
When you earn your ABR® Designation, you will also gain:
- Valuable real estate education that elevates your skills and knowledge in the eyes of homebuyers.
- Ongoing specialized information, programs and updates that help you stay on top of the issues and trends in successfully representing homebuyers.
- Access to REBAC members-only marketing tools and resources, which provide an additional competitive edge.
Hone your skills in representing the needs of homebuyers and sign up for the next course. Learn more about applying for your official Designation below.
Upcoming Courses
Click on the date to register for the course.
Tuition: CAR Members: $275 | Non-Members: $305
| Date & Time | Location |
|---|---|
| 3/25/25 – 3/26/25 | CAR Office | 430 N. Michigan |
| 9:00 AM – 5:00 PM | 12 Hours Elective CE |
| 9/8/25 – 9/9/25 | Live Webinar |
| 9:00 AM – 5:00 PM | 12 Hours Elective CE |
Prefer a live webinar or self-paced online course? Sign up below!
Interested in bringing the ABR® Designation to YOUR office? Get more info below:
Earning Your ABR® Designation
The first step is successful completion of the two-day Accredited Buyer’s Representative (ABR®) Designation Course. After, you will have three (3) years in which to complete the other ABR® designation requirements. Learn how to earn your Accredited Buyer’s Representative designation.
- Application fee: $0
- Annual ABR® membership renewal fee: $110
- ABR® Elective Courses Offered At RRES: